At Museo Salvatore Ferragamo, fashion meets art, and materials tell the story of sustainability as part of the Sustainable Thinking exhibition, which will take place from 12 April 2019 to 8 March 2020. Tintex Textiles, a textiles company based in the Porto region, has been selected to be featured in recognition of its pioneering Naturally Advanced solutions for a fashion system that is driven by investments, transparency, fully traceable innovation and creativity.
Recognised for its expertly controlled processing and advanced dyeing and finishing solutions, Tintex offers a full range of natural based, smart materials that provide a new generation of sustainable values. “Within the exhibition, you will have the chance to touch and feel two amazing developments, a precious 100% GOTS certified organic linen and an innovative 100% Ingeo biopolymer jersey,” the company explains.
Sustainable thinking
“The exhibition is using the language of fashion, art and materials, explores Ferragamo sustainability from the avant-gardist spirit of the brand’s founder Salvatore Ferragamo in his revolutionary use of natural, recycled and innovative materials to the most innovative experimentation with responsible materials and techniques,” organisers explain.
Designed by Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo, with Giusy Bettoni C.L.A.S.S. CEO and founder, Arabella S. Natalini, Sara Sozzani Maino and Marina Spadafora, the exhibition shares an artistic-cultural perspective on the vital issue of sustainability.
Inspiring consciousness
Sustainable Thinking aims to inspire consciousness on the increasingly crucial and contemporary issue of sustainability to a wider public. Materials are the leitmotiv throughout the exhibition: the suggested itinerary begins with the founder Salvatore Ferragamo’s initial research into materials in the 1920s, including hemp, cellophane and fish skin, to then explore the stories behind luxurious materials that, after reaching the end of their first life cycles, are transformed into quality products, becoming tangible examples of a circular economy.
Installations created using ancient crafting techniques present both the art of recycling and the rediscovery of handcrafting traditions, fundamental aspects of sustainable thinking. Moreover, the materials create layers of meaning. Through experimentation, smart technologies open the door to change, leading to a virtuous rediscovery of natural fibres in a return to nature.
“Being able to drive material innovation, and to promote a new generation of sustainable values to contemporary fashion, active, sports and lingerie markets through responsible supply chains can be transformative for our future fashion systems, and Tintex is proud to be selected as part of the Sustainable Thinking initiative by Museo Salvatore Ferragamo, helping to better activate these changes across the fashion industry for all to enjoy,” the company reports.
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