Helsinki, Finland
Announcement marks an important milestone in sustainable Spinnova materials becoming available for consumers globally.
Eight months after announcing their partnership, Spinnova and adidas have unveiled the first adidas product made with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and organic cotton, the adidas Terrex HS1 is a mid-layer knit hoodie for hikers that sees adidas exploring a more sustainable textile solution. Working with the material’s natural colour, the hoodie is made without dyeing or bleaching chemicals.
A limited number of the Terrex HS1 will be made commercially available on adidas.com and in other selected retail outlets with global reach from July, marking a significant milestone in Spinnova’s market entry.
Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. “We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey,” says Spinnova’s CEO and co-founder Janne Poranen.
Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Spinnova and its Woodspin joint venture partner Suzano have a scaling target of a million tonnes of global fibre production capacity per annum within the next 10-12 years.
As part of ensuring access to future volumes of Spinnova, adidas became a cornerstone investor in Spinnova’s initial public offering last June.
“Using Spinnova fibres will allow adidas to make high-performance apparel while reducing CO2 emissions, water consumption and waste usually required to create such products. The Terrex HS1 is a major step on adidas’s journey to create nine out of 10 articles with a sustainable technology, materials, design or manufacturing method by 2025,” adds Carla Murphy, General Manager of adidas Terrex.
Spinnova is a circular textiles fibre made from sustainably sourced wood, without harmful chemicals. It produces 65% less CO2 emissions and uses 99% less water than cotton production and contains zero microplastics, according to the company.
Although significant in terms of Spinnova’s commercialization, this launch will not have a material impact on Spinnova’s financial performance in 2022, when the majority of revenues are expected to come from technology sales to its joint ventures.
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