Eight new innovators promoted by Fashion for Good

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Leila and Neeka Mashouf of Rubi, based in North Carolina, which is one of the eight selected innovators. The company is developing carbon-negative textiles with synthetic biology and has just raised $4.5 million in seed funding. © Rubi
Leila and Neeka Mashouf of Rubi, based in North Carolina, which is one of the eight selected innovators. The company is developing carbon-negative textiles with synthetic biology and has just raised $4.5 million in seed funding. © Rubi

Developing technologies that can scale with major brands.

Amsterdam

Amsterdam-based Fashion for Good is welcoming eight innovative companies into its 2022 Global Innovation Programme.

They are:

  • Dyerecycle (UK), which is working on technology to recycle both dyes and fabrics. Its circular process uses a unique liquid that selectively extracts dyes from coloured waste fabrics. The decoloured fabric can be recycled more effectively and the extracted dye is transferred to new fabrics, creating a new concept of “recycled dyes”. The technology also has the capability to transform textile waste scraps into dyestuff powder.
  • Ever Dye (France), which has developed two chemical solutions to boost dyehouse production capacities and allow them to dye faster with less energy and without using any petrochemicals.
  • Idelam (France), which is using supercritical CO2 processes to make complex, multi-material products and waste, such as jackets and footwear, suitable for recycling or reuse.
  • Kintra Fibers (USA) has developed a new, plant-based polyester replacement that matches the performance and price of traditional synthetics. With renewable inputs and a compostable chemistry, Kintra has designed its material to reduce manufacturing emissions, eliminate microfibre pollution and enable textile circularity through chemical recycling and industrial composting.
  • Modern Synthesis (UK), a London-based biotech company crafting next generation materials with biology. A proprietary microbial textile platform employs microbes to grow a completely new form of textile made from nanocellulose.
  • Premirr Plastics (USA), which has created a continuous flow-through system that is fast and efficient and provides a simple, circular and eco-friendly method to chemically recycle PET, providing products containing recycled content that possess the same physical and chemical properties as virgin PET. Premirr’s system can convert waste PET materials into a BHET monomer that can then be used to manufacture PET products containing recycled content.
  • Refiberd (USA) which is behind a novel textile recycling system that uses AI and a patent-pending chemical recycling process to convert used and discarded textiles into new, reusable thread. Refiberd is able to manufacture 100% recycled thread that is up to 75% cheaper than other sustainable threads, cost-competitive with cotton, and easy to integrate into existing textile manufacturing processes.
  • Rubi (USA), makes carbon-negative textiles for the fashion industry with synthetic biology. It makes the same high-quality, natural textiles entirely from carbon emissions, bypassing current agriculture and manufacturing to create a product that is carbon-negative, water and land-neutral, and naturally biodegradable.

“We are excited to welcome these eight new innovators to the 2022 Fashion for Good Innovation Programme,” said Katrin Ley, managing director of Fashion for Good. “We are inspired by the significant impact and carbon reduction opportunities their technologies enable. With an emphasis on driving impact and implementation, we will strive to provide them with the best support to expedite their exposure and growth into the market.”

The 2022 Innovation Programme provides bespoke support based on the development stage and ambitions of each innovator, matching them with relevant industry partners to drive piloting,  implementation and investment.

Fashion for Good’s programmes are already supported by some of the biggest brand names, including adidas, C&A, Chanel, Bestseller, Kering, Levi Strauss, Otto Group, PVH Corp., Stella McCartney, Target and Zalando.

www.fashionforgood.com

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