Accelerating sustainable transformation in the fashion industry



TrusTrace joins forces with Fashion Revolution and Fashion for Good to launch a comprehensive traceability playbook aimed at building responsible supply chains for a new era.

TrusTrace, a market-leading platform for supply chain transparency and product traceability within the fashion and retail industries, in collaboration with Fashion Revolution and Fashion for Good, has announced the launch of The Traceability Playbook. The comprehensive, open-source guide offers an in-depth analysis of the evolving market dynamics and incoming legislation moving traceability from a nice-to-have to a must-have and includes practical advice on how to leverage traceability to achieve their goals. The initiative was driven by a collective commitment to accelerating sustainable transformation in the fashion industry, through cross-industry collaboration and knowledge sharing.

Shameek Ghosh co-founder and CEO, TrusTrace comments: “We’re at an inflection point as an industry, where sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ business imperative; a point at which one’s greenline is becoming every bit as important as one’s bottom line. However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation – which is why we’ve teamed up with Fashion Revolution and Fashion for Good to develop this Traceability Playbook. Together, with some of the most knowledgeable, best-informed minds in the industry, we’ve created a resource for the fashion industry that will significantly support sustainable transformation.”

© TrusTrace
© TrusTrace

The start of 2022 has seen TrusTrace experience a 350% YoY increase in brand requests for traceability guidance and support, inspiring the traceability platform to join forces with advocacy organization Fashion Revolution and the global innovation platform Fashion for Good, to develop the Traceability Playbook.

The collaborators have worked together to combine knowledge and expertise, developing this go-to manual that will help brands understand the basics of achieving supply chain traceability, from the key players operating within the vast supply chain network, to the digital trends and legislation driving traceability forward. The Playbook is written by sustainable fashion journalist Megan Doyle, who worked with collaborators to combine knowledge and develop this go-to manual that will help brands understand the basics of achieving supply chain traceability, from the key players operating within the vast supply chain network, to the digital trends and legislation driving traceability forward.

Providing both up-to-date insights and concrete examples of good practice, the playbook includes case studies from innovative companies such as Balenciaga, Gucci, adidas, and more, as well as insights from thought leaders across the industry including Amina Razvi from the Sustainable Apparel Coalition; Paul Foulkes-Arellano from Circuthon; and Baptiste Carriere-Pradal from Policy Hub – each providing in depth insight into their specialist topics.

Ultimately, the guide aims to support brands in understanding the business case for traceability whilst offering a step-by-step roadmap to achieve it. Liv Simpliciano Policy & Research Manager, Fashion Revolution comments: “The Rana Plaza tragedy inspired the creation of Fashion Revolution and the #WhoMadeMyClothes campaign, understanding that a lack of transparency costs lives and in order to achieve accountability, greater visibility is needed to drive industry transformation. As part of this work, we are pleased to highlight practical case studies of brands’ disclosure on how they are addressing some of the industry’s greatest challenges across overconsumption, overproduction, decent work, circularity and carbon emissions. Transparency is the starting point, not the end in itself. The Traceability Playbook is a resource democratising access to knowledge from leaders in the industry and importantly, exposes where greater traceability and transparency are needed to catalyse change.”

Katrin Ley, Managing Director at Fashion for Good adds: “Improved traceability and data integrity are the bedrock of a circular supply chain enabling and incentivising sustainable enhancements. With the growing importance of an impact driven supply chain, Fashion for Good is excited to contribute to an open-source playbook for the industry that promotes a collaborative approach of knowledge sharing, implementation and driving the change that is needed to transform the industry for the better.”

© TrusTrace
© TrusTrace

Available to download from the TrusTrace website, the guide covers key topics such as the business case for traceability and transparency, the need for standardization and decentralization of data and the key traceability trends driving the market. The guide also includes a ‘material school’ chapter, offering guidance on the impact of different materials.

One chapter explores key trends within digital supply chain traceability solutions, along with the importance of supplier education and technology innovation to drive more sustainable production practices. The guide also addresses the business drivers of traceability, including laws and regulations, communicating product specific impact data and product specific claims.

Finally, TrusTrace explains the different levels of traceability, the benefits and limitations of each type, and how brands can leverage them to track and improve their ESG performance and compliance. To learn more, interested brands can then take the traceability test to identify how to best get started or progress their traceability journey.

The Traceability Playbook is also a key education tool for the UNECE Sustainability Pledge that TrusTrace has submitted today, aimed at accelerating sustainable transformation through supply chain traceability at scale. The pledge commits to three key actions:

-Educating the fashion industry on how to best leverage technology in the form of supply chain traceability to deliver on SDG and ESG goals

-Scaling traceability in the industry by expanding the number of brands they support in building a data foundation. This will enable the industry to make informed decisions to i-improve ESG performance

-Accelerating positive results through collaboration and integration with other sustainability solution providers

Maria Teresa Pisani, Economic Affairs Officer and Project Lead at UNECE highlights: “Behind the clothes we wear, there are women and men that need to be respected, and deserts, forests and oceans that need to be protected. Traceability and transparency are key to ensure that social, human rights and environmental risks are properly identified and addressed along global and complex value chains. It is a starting point to give a face and a voice to vulnerable actors in this industry, and a right move towards responsible choices and circular business models that will drive wrong patterns “out of fashion”. We are delighted to welcome TrusTrace in our UNECE Sustainability Pledge community, as this is another step forward to accelerate transformation at scale, for the sustainable clothing industry of the future”

The Traceability Playbook will be launched on 7th June 2022 during a side event of Global Fashion Summit: Copenhagen Edition – the leading international forum for sustainability in fashion.

“Digital traceability is a critical enabler for the circle economy, and we believe it has an important role in achieving a just transition and distributing value fairly across all actors. We encourage fashion leaders to work in pre-competitive and cross-sectoral collaborations to achieve this goal. The Traceability Playbook is a helpful public resource to support us all in taking action towards a net positive industry,” concludes Holly Syrett, Director of Impact Programmes & Sustainability, Global Fashion Agenda.

Click here to download your copy of the Traceability Playbook from the 7th June 2022


Founded in 2016, TrusTrace offers a market-leading platform for supply chain traceability at scale within Fashion and Retail, which has quickly become the foundation for some of the most ambitious sustainability programs in the world. The platform supports brands with risk management, compliance, product claims, footprint calculations and the ability to confidently and easily share data about product origin and impact. It is built on AI, Blockchain and BOTS, and through its open architecture it is able to integrate seamlessly with retailer, manufacturer and supplier systems, as well as those of 3rd parties such as certification agencies, lifecycle datasets and other sustainability solution providers. Headquartered in Stockholm, Sweden, with offices in India, France and the US. The company currently has a portfolio of more than 40 customers, including well-known brand and sustainability leaders like adidas, Decathlon, Filippa K, and  Fjällräven. 

Fashion Revolution

Fashion Revolution is a global movement campaigning for a fashion industry that values people and planet over profit, through research, education, collaboration, mobilisation and advocacy.

Founded in 2014 by Carry Somers and Orsola de Castro, Fashion Revolution aims to increase transparency in the industry, standing in solidarity with the people who make our clothes. Since then, it has become the world’s largest fashion activism movement, mobilising citizens, brands and policymakers to make positive change.

Projects include Fashion Revolution Week, a campaign designed to inspire action, the Fashion Transparency Index, a report analysing public disclosure of the worlds largest fashion brands, and the Good Clothes Fair Pay campaign, a European Citizens’ Initiative for living wage due diligence legislation.

Fashion Revolution believes systemic change is possible and fashion can be a force for good, showcased through the Fashion Open Studio programme, an initiative supporting revolutionary designers within a regenerative fashion system.

Fashion for Good

Fashion for Good is the global platform for innovation. At its core is the Global and Asia Innovation Programme that supports disruptive innovators on their journey to scale, providing hands-on project management, access to funding and expertise, and collaborations with brands and manufacturers to accelerate supply chain implementation.

To activate individuals and industry alike, Fashion for Good houses the world’s first interactive museum dedicated to sustainable fashion and innovation to inform and empower people from across the world and creates open-source resources to action change. Fashion for Good’s programmes are supported by founding partner Laudes Foundation, co-founder William McDonough and corporate partners adidas, C&A, CHANEL, BESTSELLER, Kering, Levi Strauss & Co., Otto Group, PVH Corp., Stella McCartney, Target and Zalando, and affiliate and regional partners Arvind, Birla Cellulose, Norrøna, Pangaia, Reformation, Teijin Frontier, Vivobarefoot, Welspun and W. L. Gore & Associates.

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